PPC vs Natural Search – A Cost Comparison Case Study

The attraction of Pay Per Click (PPC) on-line advertising is undeniable. Every click costs just about nothing, you merely procure the clicks you get, and you set your own daily budget so you recognize specifically how abundant you’re visiting spend. Most importantly, your listing seems instantly.

On the other hand, a high ranking in the natural search results seems unobtainable. There’s a perception that tons of thousands of alternative businesses are competing for your keywords, and that creates it seem sort of a real rat-race. And it additionally appears like such a massive mountain to climb; it’s true that it can take months to reach the first page for your target keywords. To form matters worse, thousands of opportunistic (and a few terribly dodgy) ‘SEO firms’ have emerged, trying to make a fast and big buck out of market naivety. Thus to CEOs, BDMs, marketing managers, webmasters, and business homeowners, the road to natural search ranking seems expensive, risky, and beset with traffic.

But will this mean you must forget natural search?

Undoubtedly not!

Firstly, most user studies thus far have found that folks pay additional attention to natural search results as a result of they’re additional relevant. That’s the inspiration of the success of corporations like Google and Yahoo (and the rationale they keep their indexing rules a secret).

What’s a lot of, it’s necessary to put things in perspective. Hundreds of thousands of alternative businesses could be competing for your keywords, however in most cases, they’re a minimum of as confused and disheartened as you. So the sooner you work out the real story, the sooner you’ll have the jump on them.

And yes, it will take a while to succeed in the high, however as a result of your competition is – for the foremost part – traveling blind, your early progress can normally be quite quick. In fact, for most businesses, it’s not till you reach the top few pages that your progress will slow.

And once more yes, there ARE some dodgy SEO corporations out there. But there also are some terribly good ones. (Head to WebProNews.com and sign up to a forum if you want to search out out who they are.) Therefore long as you know the fundamentals of SEO you won’t be taken for a ride. (See SEO for CEOs for a rundown of SEO basics in layperson’s terms.)

However let’s speak bottom line…

Is it a lot of expensive to get a high ranking?

Certainly not! Compared with alternative forms of advertising – even PPC in the long term – reaching the prime of the rankings is NOT expensive. The following case study explains why.

CASE STUDY

For the past year, I’ve been operating hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page one of Google.com (out of approximately 900,000 search results). I’ve done this merely by writing useful articles and submitting them for publication on the Internet. Luckily on behalf of me, I’m an SEO copywriter, therefore writing articles is all in a very day’s work. But had I paid an SEO copywriter to write down my articles for me, I’d have spent approximately USD$five,000.

Over the identical amount, I spent approximately USD$three,000 on Google AdWords (my ads appeared towards the prime of the paid listings).

Currently I hear what you’re saying; my natural search campaign undoubtedly cost a lot of in the first year than my AdWords campaign. However now that I’ve reached the high of Google.com, I’ve paused all my AdWords ads, thus I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending a minimum of another USD$3,000 next year on AdWords, and another USD$3,000 the year when that, and thus on.

In fact, I’ve got to retain my high ranking. If I used to be paying someone to write down my articles, that will involve an investment of approximately USD$1,000 per year (a saving of 67% each year).

So it breaks down like this:

Google AdWords investment: a pair of yrs = $six,000, three yrs = $9,000, four yrs = $12,000, 5 yrs = $15,000

Natural search investment: 2 yrs = $half-dozen,000, 3 yrs = $seven,000, 4 yrs = $eight,000, five yrs = $nine,000

Conclusion

Obviously the competition for keywords in the copywriting field isn’t as fierce as in a heap of other industries, thus the particular dollar investment discussed during this case study might not apply directly to your business. The necessary factor to understand is that – over time – a high ranking within the natural search results will actually cost less than a high position in the (arguably less effective) paid listings.

Also, these figures are based on me submitting articles to various article banks on the Internet myself. (This is a routine task requiring little skill. You must be in a position to purchase a listing of 50 or additional article submit sites from your SEO copywriter or consultant for as very little as USD$99.)

Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!